Archive

Archive for the ‘Branding’ Category

Whоlеѕаlе Jewelry Diѕрlау That Guarantee Sales

November 10th, 2016 No comments

jewlry-displaysIn thе jewelry business, hаving a wholesale jеwеlrу diѕрlау is еѕѕеntiаl. Mаrkеting your jewelry bесоmеѕ еаѕiеr when you саn ѕhоwсаѕе it fоr сliеntѕ to ѕее аnd admire. If you aim to ѕеll it аnd mаkе a рrоfit in thе business, уоu ѕhоuld mаkе уоur рrоduсt look аѕ аttrасtivе аѕ роѕѕiblе. A piece of jewelry саn look very elegant when put оn a diѕрlау unit. Make уоur jewelry look mоrе impressive bу having a fаѕhiоnаblу еlеgаnt bоx whеrе it can be kерt.

A widе ѕеlесtiоn of Jewelry diѕрlау ѕtаndѕ is available fоr уоur jewelry. You саn choose frоm a different diѕрlау stand ranging frоm nесk diѕрlауѕ, еаrring trays, adjustable nесk displays, ring displays, jеwеlrу diѕрlау trays аnd watch diѕрlауѕ. After сhооѕing which diѕрlау itеm уоu need, уоu hаvе to сhооѕе whiсh mаtеriаl уоur display unit should bе mаdе up оf; thiѕ can bе lеаthеrеttе, acrylic, wооd, velvet, and a whоlе lot more. Yоur сhоiсеѕ must bе аррrорriаtе for the рiесеѕ оf jewelry that уоu likе to ѕеll. 

To highlight the viѕuаl сhаrm оf thе jewelry you are selling, уоu ѕhоuld knоw whiсh mаtеriаlѕ gо well with уоur jеwеlrу. Mоdеrn jеwеlrу designs gо best оn асrуliс unitѕ with a whitе lеаthеrеttе intеriоr while gold аnd ѕilvеr pieces оf jеwеlrу, аѕ well аѕ thоѕе with rеаl or fаkе diаmоndѕ, will look grеаt on wооd with a vеlvеt intеriоr. Ethniс or tribal and fashion jеwеlrу will bаѕiсаllу ѕuit a рlаin display unit.

A jewelry display is ѕtill ѕignifiсаnt еvеn аftеr уоu hаvе ѕоld thе jеwеlrу. Putting thе item in an аttrасtivе jewelry bоx аddѕ vаluе and еlеgаnсе to thе jеwеlrу.

Ring Boxmagnetic Jewelry BoxCrystal Glass box

Thе jewelry bоx not only рrоtесtѕ the jewelry from gеtting dаmаgеd but рrеѕеntѕ it in a mоrе imрrеѕѕivе wау. Likewise, it also рrеѕеrvеѕ itѕ bеаutу аnd еlеgаnсе for mаnу years. Cоѕtumе jеwеlrу саn еvеn look rеаl when it comes with a саѕе оr bоx. 

If уоu are lооking for whоlеѕаlе jеwеlrу display fоr your ѕtоrе, viѕit https://www.gemsondisplay.com/

Add a Touch of YOU with Custom Printing

October 1st, 2015 No comments

Gems on Display Custom Printing

By adding your custom printing, you can change average into unique! Don’t have a logo, but you still want to add a splash of color? We can help! Just call in with a logo/design request and let one of our graphic’s designers help you from there. Our capabilities are extremely varied and diverse. From cotton filled boxes to tags to displays- add a dash of marketing and branding to your entire store!

Here are a couple of options available:

Jewelry Boxes, Cotton Filled Boxes, Earring Cards, custom printing

Interested? Placing an order is only 6 steps away!

1. Upload your Logo
2. Name your Logo
3. Add any Additional Text
4. Add Special Requests
5. Agree to the Terms and Conditions
6. Go Shopping!

Brand your items with custom printing today!

 

Introducing Full Color Printing

November 7th, 2014 No comments

 

We have some exciting news to share with you!

We are now offering FULL COLOR custom logo printing on all cotton filled boxes. This means you can now print on the face of a cotton filled box, in just about any color you can imagine! We’re able to offer halfscale, grayscale, and any Pantone color you’d like. For a limited time, we’ll be offering a special introductory price of $12/per 100 boxes.*

Getting your logo printed on your jewelry boxes is one of the best ways to carry your brand from store to street. By having your logo printed on the boxes you give to your customers, your company name will be in their minds every time they see the jewelry box. The more familiar people are with your brand, the more likely they’ll be to remember your name for future purchases. Although there are many ways to have effective branding, custom logo printing is a great place to start or a way continue with your branding.

Start with your custom logo printing today! To begin the process, follow these simple steps and you’ll be on your way to having your logo printed on your packaging:

1. Create an account and log in.

2. Upload or create your logo here (don’t forget to name your logo!).

3. Go to the product you’re wanting to attach your logo to, click the drop down menu under the “Add Your Logo” icon and select your logo to attach it to the product.

4. Add the product to your cart and continue to checkout or return to shopping.

Our graphic designer will be in touch with you via email with a mockup of your logo on the product you’ve selected. If you have questions about custom logo printing, please call 1-888-317-2213.

*This price does not include the price of the boxes.

Creative Gift Packaging

May 1st, 2014 No comments

Packaging the items your customers have just purchased doesn’t have to be expensive or complicated! There are a few ways to package that are simple, pretty, and won’t break your budget.

Drawstring Pouches

organza pouch

Pouches are an attractive and inexpensive way to gift wrap almost any small item. There is a lot of room for creativity or special edition packaging since pouches are available in such a wide range of colors and fabrics. Organza might be great for spring, velvet for winter, and a metallic silver or gold for the holidays. You can also keep packaging consistent by always using an organza pouch, but changing the colors depending on the time of year.

Raffia-wrapped Boxes

raffia ribbon

Cotton-filled boxes wrapped with raffia (or ribbon) are a great way to package! You can easily customize the colors to complement your branding, the season, product promotions and more.

Tissue Paper, Kraft paper, or Newsprint

tissue paper

Another creative gift packaging idea is to wrap your products in either a colorful tissue paper or in newspaper. Like the cotton-filled boxes, this method of packaging is easily accented with raffia of ribbon. Consider using an accent color or two that will match your logo, as this will help you with branding at a minimal cost.

What are some of your favorite creative ways to package?

 

Building a Relationship with Your Customers

April 1st, 2014 No comments
building a relationship with customers

Image courtesy of stockimages / FreeDigitalPhotos.net

Building a relationship with your customers is an important part of a business. You can have a great product, but if you don’t have a good relationship with your customers, you’ll have trouble creating brand loyalty. It doesn’t have to be a daunting task to create a genuine relationship with your customers, and here are just a few of the many things you can do.

1. Be friendly (and be genuine). When customers are in your booth or store, don’t ignore them. Welcome them to your space with a kind smile and eye contact. Ask if they are looking for anything in particular, and point out the general layout of your store or booth.

2. Be engaging. You can engage your customers in so many ways in this technological age that this one shouldn’t be too challenging to accomplish. Not only can you engage customers when they are in your store or booth, but you can also be connecting with them online via social media outlets such as Facebook, Twitter, or Instagram, or through email lists. Share your favorite products with them, involve them in your design/creative process, and keep them updated on your products.

3. Be responsive. When you’re creating conversations with your customers, listen to what they are saying. People usually aren’t afraid to tell you what they do and do not like about certain products, and you can use this to meet their needs and create products they won’t be able to resist. Even if it’s hard, listen when they tell you something isn’t working.

Of course, there are so many more things that can be done to improve your business and create a relationship with your customers, but these three B’s of relationship building are a great place to start! What are your favorite ways to connect with your customers?

 

Cover photo image courtesy of adamr / FreeDigitalPhotos.net


5 Tips for Photographing Your Jewelry

March 12th, 2014 No comments

 

If you sell your jewelry online, have a website showcasing the types of jewelry you offer, or have your jewelry on any form of social media, there’s a really good chance you’ve been frustrated at some point by photographing your jewelry. It can be very challenging to get everything lined up correctly to get a good shot, but there are a few things you can do to help get consistently good product photos.

1. Lighting. Lots and lots of light! Using natural light is always preferable, but we know this isn’t always possible. If you’re stuck with using unnatural light (such as your camera flash), consider using a flash diffuser to help diffuse the light and create a more evenly-lit product. (You can even create your own by placing a white plastic bag over your flash.)

2. Background. If you’re wanting an all-white background, look into building a lightbox with an infinity curve. There are many tutorials online for this. However, if you’re wanting to have a more natural look or shoot with a background that matches the style of your jewelry, just remember to use a background that doesn’t take attention away from your jewelry. Check out this great post at the Jewelry Making Journal for some fun tips!

3. Tripod & Timer. Using a tripod will make your photo sessions much easier, as it’ll keep the camera from moving at all while you’re taking close-up photos (close-ups increase the chances of there being motion blur). Setting the camera’s timer will maximize the effect you get from a tripod and keep it from moving at all while taking the photo.

4. Camera Settings. You know the little flower picture  on your camera’s settings? This is the macro setting, and can help you take even better close-up photos of your jewelry.  It will narrow your depth of field, which will make your jewelry stand out against the background and really draw the eye to it.

5.  Editing. There are a lot of photo editing programs available that don’t take an expert to use them! Editing your photos can make a world of difference in how they look. Minor things such as cropping and light adjustment can take an ok picture and turn it into a great picture. Give iPiccy or PIXLR a try!

Finally, have fun taking your photos! This is your opportunity to show potential customers your sense of style and point of view. Think of product photography as a way to tell a story with your jewelry.

(Cover photo Image courtesy of stockimages / FreeDigitalPhotos.net. Post photo © 2014 Gems on Display.)


 

Categories: Branding, Featured Product, How To Tags:

Jewelry Booth Displays: Keeping It Consistent

June 10th, 2013 No comments
jewelry display booth

Image courtesy of nokhoog_buchachon at FreeDigitalPhotos.net

 

Imagine walking past a jewelry booth display at an art show. The decor catches your eye, and you see warm colors with tastefully placed vintage props. You’re already imagining the beautiful jewelry that will match this booth—pearl necklaces, drop earrings, and classic pendants. You step inside the booth, ready to feast your eyes on the jewelry you’re expecting to see, except….instead of the traditional pieces you thought you’d see, the booth is full of brightly-colored, modern and eclectic jewelry! Although the pieces are beautiful, they’re not what you were expecting to see based on the props and colors of the booth.

 

jewelry display

Image courtesy of Master isolated images at FreeDigitalPhotos.net

 

How would you feel if this happened to you? Confused?

Knowing how wonderful you all do with your displays, we know it’s an unlikely scenario. However, it should help you think through how important it is to make certain that you’re sending your customers a consistent message through your booth and your jewelry. People looking for a specific type of jewelry will be looking for a specific type of display (even if it’s subconscious). In other words, coherent messages throughout your displays and your jewelry will help give your customer the “feel” of your work and will make selling easier for you.

Whether or not your booth’s decor gives your customers a picture of your jewelry is something to consider when you’re putting together the colors, design, and props for your booth. You want to think about the picture you’re painting in your customers minds before they even see your jewelry. It’s part of the branding process, and if your customers have an instant “feel” for what your style is, they won’t have to think as hard about your jewelry style, because they automatically assume it’ll be in line with how your booth appears. Keeping things as simple and consistent as possible takes away some of the difficulty in shopping for your customers. Remember—the less work you make for them, the more likely it is that they will buy something.

For example, a bright, colorful modern display setup with quirky and fun props would complement eclectic jewelry in a way that a muted, soft display would not. Simple jewelry would do best with something like natural linen displays and a booth with earthy elements.

What are your favorite ways to keep your booth and your jewelry style consistent?

necklace display

Image courtesy of jackthumm at FreeDigitalPhotos.net

 

 

Categories: Branding, Displays, Featured Product Tags:

7 Tips for Effective Selling

March 5th, 2013 No comments

Without sales, it’s impossible to have a successful business. We’ve compiled a list of 7 tips for effective selling that will make the shopping experience better for your customers while making your life easier! What are your tips for great sales and happy customers?

1. Greet your customers when they walk into your store or up to your booth. A friendly smile and eye contact let them know you truly care about them. Even when it’s been a frustrating day, stay positive!

effective selling

A smile goes a long way toward a happy shopping experience! (Image courtesy of photostock at FreeDigitalPhotos.net)

 

2. Have a well-organized booth or store. Believe it or not, when customers aren’t overwhelmed by too many products or extraneous things and are able to easily find what they want, they’re more likely to buy them.

3. Make certain products are clearly labeled with the price. Selling is a yes or no question, and if a customer can’t find the price tag, their answer is far more likely to be “no”. Avoid an instant “no” by performing the simple task of putting price tags on your products.

4. Not only is pricing important, but so are signs! Make things easy for your customers by using signs to direct them to key areas of your store or specific parts of your booth. Use signs as sales aids to show customers where to find things such as new products and special deals.

sales aids

5. Attention to detail in your displays. Create displays that draw people in, paying attention to color choices, backgrounds, orientation, and other visual merchandising aspects. Product presentation matters! Arrange your items in an attractive, logical manner so that customers don’t have any trouble finding what they’re looking for.

Gems Tip: Try using jewelry trays and liners to keep items organized. And don’t forget that trays aren’t just for jewelry! They can be used to organize a whole range of items from ties to sunglasses (and much more).

6. Show them how to use your product. People like the experience of buying, and you can involve them in the process in a variety of ways. For example, do you sell beads? Have a display with a bead necklace on it so that customers can visualize how the beads will look around their neck. Are you going to an art show? Bring your jewelry making tools with you and work on something in your booth!

effective selling tips

Image courtesy of Stuart Miles at FreeDigitalPhotos.net

 

7. Listen to your customers. You’ll learn a lot about what they want if you listen to what they say. After all, it’s important to remember that selling is all about giving people what they want. The easier it is for them to find what they want, the more you’re going to sell.

 

Categories: Branding, Displays, Featured Product, How To Tags:

Visual Merchandising: 4 Ways to Attract Customers

January 22nd, 2013 No comments

How is visual merchandising used to attract customers? Or, before we answer that question, what IS visual merchandising? Visual merchandising means creating an atmosphere in your store through displays, sensory messages, colors and lighting, product placement, floorplan, etc., that will attract customers and keep them interested. It’s about creating an environment that logically flows and is aesthetically pleasing at the same time; it’s setting your store up in such a way that it generates more sales. Put differently, visual merchandising is the silent salesperson in your store that shows your customers where products are, how to use them, what to pair with them, and how they’ll feel when they use them. It can be as simple and basic as the cleanliness of your store showing customers how much you care about having their business, or dig deeply into how they think and will respond to where product is placed on the shelf.

(Image courtesy of digitalart at FreeDigitalPhotos.net)

It’s important to give time to visual merchandising because not only has it been proven to increase sales, but also helps you build a customer interest and engagement. The easier it is for people to navigate your store and find what they want (or find things that are interesting), the more likely they are to buy something.

Since visual merchandising is a vast topic, we’re going to break it down into a few posts to be able to go more in depth on these topics that are so vital to the retail world. To begin, here are a few key areas to focus on for effective visual merchandising:

1. Sensory messages. How does your store smell? What music do you have playing? What’s the overall “feel” of your store? Most importantly, are all of these things in line with what you’re selling? For example, if you’re selling elegant, high-end jewelry, chances are you’re not going to have Hello Kitty posters on the wall, boisterous pop music playing in the background, or the scent of bubblegum in your store. However, if your product is jewelry for young teenage girls, it might be the sensory feel you need. Be careful to send your customers the right sensory messages!

Color is also a sensory input and can influence moods just like smells and sounds can. (Image courtesy of David Castillo Dominici at FreeDigitalPhotos.net)

 

2. Show them how your products will look at home. Especially for jewelry or fashion stores, it’s important for your customers to be able to see how they’ll look in your products or how they will use them at home. Otherwise, why buy them? Use displays that accurately depict how a product is used or worn, keep mirrors handy for seeing items they try on, and make sure lighting is conducive to good viewing.

Have a jewelry store? Display jewelry sets with a combo display so that customers will get a feel for how items will look paired together.

 

3. Change displays often. At a minimum, changing display themes every other month (6 main themes per year) is recommended.  If you can manage it, it’s a good idea to switch displays around weekly (or monthly, if weekly is too daunting) so that customers will always be seeing something new when they enter your store. Seeing new products when they enter your store will keep them coming back to see what else you have to offer.

4. Clear focal points. Don’t overwhelm or confuse your customers by having a display that doesn’t have a clear focal point or any visual balance (especially in window displays!). If they are having to look all over to find the point of a display, they won’t stick around. We’ve read that the average customer only views a display for 2-5 seconds. While this may not be true, it does give us an idea of how little time people spend looking at a display. If they can’t figure it out what you’re trying to convey very quickly, they’ll move on to a display that does.

Remember the rule of three. People tend to view things in sets, so if you have a tall display, have a "tall, "taller", and "tallest" element. Risers are perfect for helping to achieve this effect.

Add Your Logo

July 19th, 2012 1 comment

Do you know how easy it is to add your logo to your products with Gems?

Here’s how:

1. Go to www.gemsondisplay.com and find the products you love with the “add your logo” icon next to them. Any of these items can have your logo on them!

2. Click the graphic, and upload your logo.

3. Our talented print tech, Jeff, will take your logo and make a mock up so that you can see how it’ll look. He’ll email it to you for your approval before moving forward.

4. Once he has your approval, he’ll make your printing plate (at NO extra charge!), carefully print your logo on the products you’ve selected, and then ship them off to you!

Could that be any easier?

P.S. But really, if you do have any questions at all, please give us a call at 1-888-317-2213 or email Jeff at logo@gemsondisplay.com. We’d be so happy to help walk you through the process!

 

 

 

Categories: Branding, How To Tags: