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Display Booth Tips for Jewelry Shows

March 21st, 2013 No comments
display booth tips

Image courtesy of duron123 at FreeDigitalPhotos.net

 

Getting ready for a show can be a lot of work! There are so many things to remember as you’re preparing for a long day (or weekend!) in your booth selling your products. In order to make things a little easier for you, we’ve put together a basic list of display booth tips to help make your preparation easier. Please feel free to add to this list (or detract from it) based on what you’ve found works best to streamline your display booth process.

-Carrying case and trays with appropriate liners (with your jewelry, beads or gemstones in them, of course!). Not only will this help with transportation, but by already having your products in trays, you’ll be able to save on precious set up time and get right to selling. Don’t forget that ring foam liners placed on top of your jewelry will keep it from rolling around in the tray while traveling. This will really cut down on your set-up time when you arrive to the show! Have you seen our video on how to do this handy trick? Find it here!

-Mobile-friendly displays really help make packing and transporting easier. Look for displays that are lightweight, easy to transport, or that will pack flat. Folding necklace displays or pop-up displays are great options.

display booth tips

Pop-up necklace displays are ideal for traveling to shows because they pack flat.

 

-Tables that are lightweight enough to transport easily but sturdy enough to hold your products.

-Table covers that are a color or pattern that will add to the look of your displays and make your products stand out.

-Consider setting up small lamps on your tables to accent your products. Well-placed lighting can really draw attention to your products! You can find attractive, inexpensive, battery-operated lamps on Amazon, or at Target and Wal-Mart.

-Use risers or small objects placed underneath your trays to add height to your displays. This will give your displays dimension and make it easier for people to view your products.

-Backdrop. Here’s an easy-to-make backdrop tutorial. This can be extremely helpful in keeping out any “background noise” from other booths or people walking around behind your booth.

-Large plastic containers can be extremely useful for storing mobile displays, table covers, risers, and lamps. It is helpful to streamline your display booth as much as possible by keeping everything organized and accessible.

-Booth emergency bag containing lots of water, healthy snacks, first aid kit, sunglasses (or an umbrella, depending on the weather!). We think chocolate is a good idea to have on hand. 😉

-If possible, try not to do a show alone. Not only is it helpful to have another person there, but it’ll make the day more enjoyable.

-Finally, bring a good attitude, even when you’re having a rough day. Your customers will really appreciate being met with eye contact and a smile. When they know you care about them being there, they are more likely to purchase something from you.

display booth tips

Happy selling! (Image courtesy of stockimages at FreeDigitalPhotos.net)

 

What’s on your essentials list for jewelry shows?

 

7 Tips for Effective Selling

March 5th, 2013 No comments

Without sales, it’s impossible to have a successful business. We’ve compiled a list of 7 tips for effective selling that will make the shopping experience better for your customers while making your life easier! What are your tips for great sales and happy customers?

1. Greet your customers when they walk into your store or up to your booth. A friendly smile and eye contact let them know you truly care about them. Even when it’s been a frustrating day, stay positive!

effective selling

A smile goes a long way toward a happy shopping experience! (Image courtesy of photostock at FreeDigitalPhotos.net)

 

2. Have a well-organized booth or store. Believe it or not, when customers aren’t overwhelmed by too many products or extraneous things and are able to easily find what they want, they’re more likely to buy them.

3. Make certain products are clearly labeled with the price. Selling is a yes or no question, and if a customer can’t find the price tag, their answer is far more likely to be “no”. Avoid an instant “no” by performing the simple task of putting price tags on your products.

4. Not only is pricing important, but so are signs! Make things easy for your customers by using signs to direct them to key areas of your store or specific parts of your booth. Use signs as sales aids to show customers where to find things such as new products and special deals.

sales aids

5. Attention to detail in your displays. Create displays that draw people in, paying attention to color choices, backgrounds, orientation, and other visual merchandising aspects. Product presentation matters! Arrange your items in an attractive, logical manner so that customers don’t have any trouble finding what they’re looking for.

Gems Tip: Try using jewelry trays and liners to keep items organized. And don’t forget that trays aren’t just for jewelry! They can be used to organize a whole range of items from ties to sunglasses (and much more).

6. Show them how to use your product. People like the experience of buying, and you can involve them in the process in a variety of ways. For example, do you sell beads? Have a display with a bead necklace on it so that customers can visualize how the beads will look around their neck. Are you going to an art show? Bring your jewelry making tools with you and work on something in your booth!

effective selling tips

Image courtesy of Stuart Miles at FreeDigitalPhotos.net

 

7. Listen to your customers. You’ll learn a lot about what they want if you listen to what they say. After all, it’s important to remember that selling is all about giving people what they want. The easier it is for them to find what they want, the more you’re going to sell.

 

Categories: Branding, Displays, Featured Product, How To Tags: