CREATE a showcase display that will capture the interest of your customers while highlighting the unique qualities of your products with these three simple ideas for a great display case. It doesn’t have to be difficult to create a display that you (and your customers) will love.
1. Stick with basic colors, such as white or black. White tends to be the most popular choice for showcase displays because of it’s elegance and simplicity, but black can be a great option for lighter colored jewelry that you want to stand out.
White displays are a popular choice for showcases.
2. Choose the appropriate height for displays. Since display cases dictate the height of your displays, you’ll want to choose display items that aren’t too tall. There are many displays that are created especially for display cases, such as showcase trays, or items like this mini necklace bust that still allow you to display necklaces without the height of a typical necklace bust.
This mini necklace bust is perfect for display cases!
3. Keep away from clutter! If you try to put too many things into a display case, your customers won’t know where to look or what to buy. An easy way to direct their attention to particular items is to utilize signs as sales aids. A well-placed sign will catch the eye of your customer and pull it to the product you’d like them to focus on.
Direct attention to products with a well-placed sign.
It’s September! Being outside in the cooler weather (before it gets too cold!) has inspired our September product shoot. We feel that fall is full of lovely inspiration for displays with all of the colors, smells, and scenery. Since art show season is in full swing, we’ve focused on some fun ideas for showcase displays, and these products are all easily transportable and can be used in a showcase. Be inspired!
Texture is important in a great display. Set off your jewelry with the right textures!
Use creative displays to center attention on your pieces.
We love the use of this antique wooden crate with this bracelet ramp! Adds texture, color, and style.
Finding colors that make your display pieces pop is important. We love how this dusty blue sets off the white min bust so perfectly.
Don't forget sales aids! These work great inside display cases.
See the full September Lookbook.
Do you have a showcase display that you’re proud of? Send a picture of your showcase that highlights how you use it to firstname.lastname@example.org anytime between now and September 12 at noon EST.
We’ll pick our favorite showcase displays to be featured in our newsletter. All entries will be added on our Facebook page in a photo album so that everyone can see your great display ideas!
Email a photo in JPEG format, your name and store name, and a quick tip for a great showcase display to email@example.com for a chance to be in our newsletter!
No entries will be accepted after noon (EST) on September 12. By submitting a photo, you are giving Gems on Display the right to use the photo on Facebook and in the newsletter.